Mexico Country Brand Monumental Letters

Giving people the opportunity to interact and play with giant letters or a logo is a fantastic way to increase brand recognition and maximise visibility. The government department Marca Pais is responsible for the country branding of Mexico. The country logo is an eye-catching design featuring the word 'Mexico' in bright colours. We designed a piece of bespoke play equipment to enhance our client's international marketing campaigns. The brief was to create a series of three-dimensional play pieces from the well-recognised colourful country logo. It would be placed in airports, strategic city locations and international trade events to maximise visibility. We created giant letters which from the front make up the logo of Mexico, but we then went one step further. By converting each letter into a 3D sculpture we provided unique play opportunities.

We can turn any letter or logo into an interactive play experience. Contact us to chat about how we can help you gain brand visibility. See more of our work designing 3D sculptures from logos in our Ludic Object project.