Intelligent traffic management systems casing design
The urban mobility specialists Autotraffic and Vixionere commisioned the design of a line of housings for their traffic solutions, including traffic lights, speed cameras and electronic information displays. The brief was to design products with a distinct image to improve brand recognition and differentiation, as well as consolidate their position as market leaders. To understand the project more fully and improve user experience of the final product, we carried out extensive research with a panel of experts in the fields of mobility, traffic psychology, advertising and sociology. We supervised manufacture of these elements, which were presented at the Intertraffic trade show in 2017.