Custom play equipment from a logo

What if people could interact with a company’s logo in a totally unique way? We can help you to drive your brand’s awareness, by creating custom play equipment and sculptures from a logo. 

Driving brand awareness

Why not go one step further than the typical plaque or sign to mark an important project? With this eye-catching interactive design from a simple 2D logo, our client achieved considerable brand interaction and recognition. 

Award Design National Public Playground Equipment

This project was a custom design for a government client, the Ministry for Social Development (SEDESOL). They wanted to turn their colourful logo into an emblematic three dimensional object. 

After extensive searching, they found that playground companies would only offer to add the logo onto an existing piece of equipment. When they failed to find a solution, they came to Neko because of our experience creating innovative, unique designs. They wanted us to go a step further and propose a different solution.

The shape and colours of the logo make it ideal for play equipment. We converted it into a three-dimensional climbing structure, while still maintaining the essence of the logo. Although not specified in the brief, we ensured it complied fully with US guidelines for playground safety. We designed the result meticulously to optimise production processes and reduce cost, ensuring that mass production would be a smooth process. 

The government selected our design as the official emblem for the nationwide ‘Rescue of Public Spaces’ Program. We manufactured and installed over 1200 pieces throughout Mexico in parks which had benefited from the program. Often such projects are marked with a simple plaque or sign. With our innovative approach and eye-catching design, our client achieved much greater brand interaction and recognition. See more of our work designing 3D sculptures from a logo in our Country Brand project here.