Chapultepec signage design

Signage design and wayfinding project for the largest park in Latin America.

Showing the way for millions

In a park with 15 million annual visitors a year, signage and wayfinding are of vital importance. Clear, concise and durable, so that people can find their way around easily and fully enjoy their visit.  

Winner of a prestigious SEGD Jury Award in California in 2009.

SEGD Award Design Signage Urban Furniture

In collaboration with the renowned landscape architect Mario Schjetnan and his studio GDU, we designed, manufactured and installed urban furniture and signage for Chapultepec Park. This historic city park is the largest green area in Latin America, attracting over 15 million visitors per year. 

We began the project with extensive studies of visitor flow and behaviour. By gaining a deep understanding of the park we could design elements which work within it perfectly. 

During the six-month design stage we developed a full signage and wayfinding system, as well as urban furniture. The graphics and design are intentionally kept simple and timeless, respecting the historical significance of Chapultepec. 

Given the huge visitor numbers, signage needed to be large and clear, allowing people to read and understand it even in a crowd or from a distance.

We selected a two-tone cut out design for the main signage and graphics, an extremely durable option which is easy to maintain, as well as clear and easy to read. All the pieces are still in place and in optimum condition well over a decade later. The same designs were also used in the later renovations of the other sections of the park.

This collaborative project was awarded Jury Award from the Society for Experiential Graphic Design (SEGD) in California in 2009. The jury commented: “The strength of its conception and its powerful execution—as well as the use of a clear and simple, yet relaxed, font—made it immediately appealing”.