Car-shaped bike rack
With the slogan “12 bikes in one car parking space”, our car shaped bike rack was selected and customised for Mexico City. It was part of a campaign to encourage cycling and raise awareness about how much space is given to cars in the city. The protective elements at each end serve a dual purpose by also providing a space for the client's logo, and the slogan to highlight the message.
By moving bike parking on to a protected, safe area on the road, our client was able to avoid bicycle use on pavements and pedestrian areas, creating separate areas for all road users. Our design was finished with an eye-catching bright pink powder coating in line with our client's colour palette. It was installed in strategic locations around the city.
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